3D Animated Social Spot

HI-TEC came to us with a request: give them a killer social media commercial to help launch their new hiking boot. They wanted it to be special. They wanted to highlight the tough treads on the boot (tough as a rock!) and show the footwear in action. And they wanted it to look big.

So that's what we did!

First, we helped them write a story. Then we did the 3D work, animation, and physics simulations. We also created the soundtrack, motion graphics, and did the finishing.

Here’s what they said about working with us:

We asked the team to create a high concept 3D model of a shoe that would morph showing the various environments that the footwear is intended for. We started with an idea- spent a great deal of time collaborating and then let Patrick and his team do their thing. The video is truly fantastic. We spent the time finessing it to ensure the quality was there - thrilled with the outcome.

EVP, Marketing HI-TEC

Here's what it looks like: