New York Video Production in the Wintertime

I love New York in the winter. I get it if you don't. I mean, I've stepped off the curb into knee-deep brown slush more than a couple of times. And certain elevated subway stops on cold windy days are the worst. What I love about winter in New York is that to me at least, everything kind of slows down when the snow starts to fall. Sometimes I need the pause and the realization that I'm not necessarily the master of my destiny.

Plus the snow makes the city look like a big-budget romantic comedy from the 2000s. Until it turns into the aforementioned brown slush.

New York Video Production in Winter

Froth & Fur doesn't slow down TOO much in the winter months. I mean, it's New York! But things do change. We do a ton more animation and 3D work. And we shoot a lot more indoors, whether in high-rise offices in Midtown or on soundstages in Brooklyn.

But I'm not saying you won't find us on the streets shooting some kickass b-roll now and then during winter. And there is the odd project where I'll be directing actors for a street scene in the winter. It's just that these kinds of productions require a lot more planning and resources than usual, even if your team is relatively small and nimble.

First, you have to plan for the cold. It affects people and it affects equipment. We did a video production on the upper westside near Columbus Circle on a cold day where we ended up with a cinema lens that actually froze during the shoot- you couldn't pull focus at all. On another winter production we had crew members who forgot their gloves and hot packs, risking frostbite. Luckily our on-the-ball AD spotted this and I'd brought extra hot packs and gloves.

Second, things take longer. They just do. So we're pretty careful about telling our clients upfront if a schedule seems undoable. Partly because it's basically dark at 4:30pm. So there's not as much time in the day to shoot. Plus, it's not ideal to wrap in the dark for so many reasons.

But It Can Be So Beautiful

I still love production in New York during the wintertime. There's a certain joy when you're the only film crew in the neighborhood and you're doing what you love. And once in a while it's nice to take a look around and bask in winter's majesty. After you've got the shot.

Patrick Ortman is the founder and CEO of Froth & Fur. Here's more about the top-rated New York video production company