Right At School Commercial
"A Place to Be a Kid"

After our multi-award-winning docustyle brand video this year, Right At School approached us to see if we could repurpose what we'd shot into a new series of commercials for streaming TV and digital. We said yes, as long as we could find ways to tell new stories with the existing content.

We worked with RAS' marketing team to come up with concepts and scripts, including this one: "A Place to Be a Kid". The idea was to leverage RAS' brand film "day in the life" concept by bringing in some kidstyle digital stop-motion animation and a real kid as the narrator.