Froth & Fur creates immersive advertising experiences that leave your audience speechless. We make XR/AR productions and larger-than-life 3D animated anamorphic billboards.
We're a full-service partner so you get creative/story consulting, hybrid production and 3D animation, and XR/AR development. All in one resource.
We do it in New York City, Los Angeles, and Las Vegas for companies, brands, and ad agencies from all over the world.
Because there is nothing else like them. 3D billboards blur the line between physical and motion advertising, giving you one of the most highly engaging tools available to tell your story. There's nothing that compares when a brand needs to build some buzz.
They create a captivating and immersive viewing experience, significantly increasing audience engagement and brand recall by creating a visually striking illusion of depth. But they're more than just an in-person experience: people love to share these on social media, too.
Froth & Fur designs 3D billboards for all kinds of LED screens, from Times Square spectaculars to tradeshows and permanent installations. We've even made them for shopping malls, turning flat digital billboards into 3D animated immersive advertising awesomeness.
Froth & Fur were provided a story board and AV script for a 3D billboard that we needed produced. The story board was fairly loose and left a lot open to interpretation, allowing them the freedom to integrate their vision and expertise into the project, which was greatly appreciated.
The 2:30 long video involved a series of physics simulations and optical illusions which required very specific projecting and lighting requirements, and had a very tight timeline to execute. The final deliverable was a video file that met our specific requirements to playback correctly on a large video wall.
They were very responsive and their project management was one of the best experiences I have had. They were very communicative throughout the process, checked in on a regular basis, and their communication style was very transparent and honest. When issues or last minute changes did arise they jumped on them immediately and had resolutions within a day or two to get the project back on track.They really set themselves apart with their communication. At no point was I left wondering if the project on track for delivery, or if they had misunderstood a request. They asked all of the right questions and had consistant and frequent report backs on their progress.
Our Extended Reality and Augmented Reality development services can take your brand to the next level.
Your audience scans a QR code on their phones that lets them view and interact with an enriched, fantastical experience where 3D graphics and animation are combined with their view of the real world.
The original anamorphic idea goes back hundreds of years. It can even be seen in drawings and other works by Leonardo DaVinci. In these drawings and paintings, the 3D elements look distorted until you stand in the right place. When you do, the distorted elements turn into convincing 3D illusions that pop out at you without the need for special glasses.
Many of these 3D anamorphic billboards are special: they're curved or stuck onto the corners of buildings to help sell the 3D illusion. But it can work on flat screens, too.
When Froth & Fur designs an anamorphic billboard ad, we do it right. We'll work with you to refine your story, collaborating with you from start to finish. For instance, many clients are concerned about what their billboard will look like from different viewing positions. We can mock up your billboard and give you the ability to see it from different angles before you finalize the animation and put it up on the big screen.
We also have experience working with major DOOH (Digital Out Of Home) billboard brokers and custom LED screen manufacturers to make sure your billboard looks the best it can.