Stand Out From the Sea of Sameness
Scroll-stopping, head-turning, brand-building videos that help your campaigns perform, your products sell, and your story stand out. Proudly made in New York City.
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Scroll-stopping, head-turning, brand-building videos that help your campaigns perform, your products sell, and your story stand out. Proudly made in New York City.
Reach your audience wherever they are, with videos that spark emotion and drive action. Trusted by Fortune 500s, brands you'll know soon, and discerning agencies of all kinds.
Get StartedFroth & Fur is the New York video production company that helps you stand out from the sea of sameness. We were born from a simple truth: the world is drowning in forgettable content, so brands don’t need more “stuff”. They need stories and visuals that spark real emotion and drive action.
Whether it’s a commercial, a cinematic brand film, a scroll-stopping social ad, or a jaw-dropping 3D billboard, we help ambitious brands turn creative ideas into business results.
We've helped a Fortune 500 double their B2B audience. Twice. We've helped brands triple their holiday sales, helped launch a ton of new products and platforms, and even helped a Silicon Valley startup make a huge splash at TechCrunch.
You get everything in-house: strategy, scripting, directing, shooting, post-production, VFX, and motion graphics. So your video benefits from a unified creative vision and you’re not bouncing between vendors.
New York City is a great place to make your video. It's home to global corporations, Wall Street, and hundreds of brands and advertising agencies. In the cinematic universe, it's one of the world's most iconic cities. It also has a deep pool of actors, tons of soundstages, and production resources for days.
When we post a casting notice we know we'll get a big turnout of talented actors. And if your video needs a signature big city, New York look? Well, we've got the real deal.
Froth & Fur has over a decade of New York video production experience. We have you covered when you need a standout video, from talking heads and corporates to commercials and 3D animation.
Froth & Fur is also consistently ranked one of the top New York commercial production companies, from TV commercials and cable to OTT, DRTV, and social media videos. Here's more about our commercial production services.
It can be hard to choose the right video partner, even if you're an experienced CMO or an IHA Creative Director. Here's some tips:
A great first step is to think about the type of video you need, because nobody does everything well. Even full-service video agencies have a sweet spot where we shine the brightest.
For instance, Froth & Fur especially stands out for our commercial video production (TV and social/digital), brand films (high-quality corporate videos), and 3D animated videos.
Experience matters. What's more, the type of experience matters. If they just hit the record button for a corporate meeting that might not be relevant to your needs. Even if it was for Google or Apple. Poke around their website, watch some videos. Read some case studies and blog posts.
Do they have the type of experience that makes you confident enough to trust them with your brand's video storytelling?
Froth & Fur makes significant video projects for companies. We've worked with over a dozen Fortune 500s and brands you know. We also work with brands you'll know soon.
Not if you're just looking to record a meeting or event. But if your video is meant to help you get measurable business results you probably need creative services in pre-production. This includes concepts, scripting, and often storyboards.
Look for companies with concept ideation and scripting experience. Ask to see examples of videos they handled from creative through post. Maybe ask to see the scripts themselves. You'll get the picture pretty quickly.
Hint: even if you have a pretty good concept or even a basic script? You'll still need help making it the best it can be.
A good director contributes massively to your video's success. It used to be only advertising agencies had access to directors. They were jealously guarded secret weapons, presented to clients as almost mystical talents.
Then some of us (ahem) decided to go out and form our own companies, and here we are.
A director runs the show for you. They're the captain of the ship from pre-production through post, and they'll make sure your video is the best it can be. A good director knows how to get the best performances out of the actors (or non-actors). They know how to work with the crew to craft a video with the highest storytelling and production values possible. And they are there to ensure that the video meets or exceeds your vision and needs.
Our directors have helped our clients win over 30 awards and have completed projects for more than a dozen Fortune 500s.
Last but not least, check out what their clients say. A great resource is Clutch.co. Some companies also have testimonials on their websites.
When you have your shortlist, it's time for a call.
