Froth & Fur works with in-house agencies regularly. An in-house agency (IHA) is when a brand has its own advertising/creative agency as part of the company. IHAs have become a huge part of our clientele, and we love working with them.
Here's how one of our IHA projects went. The client is a San Francisco Bay Area based financial services platform that is international in scope. The video production was in LA. Eric, their in-house agency creative director sat down to review working with us.
Please describe your company and your position there.
I am an ad agency veteran working as a Creative Director at an in-house Creative Agency.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire them?
To project manage, direct, client manage, DP and craft our customer success story.
Describe the scope of their work in detail.
To project manage, direct, client manage, DP and craft our customer success story. Assembly of talent to handle sound, DP, color, edit, and direct.
What was the team composition?
A team assembly of sound, DP, color, edit, and direct.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
I have 10 years of customer video experience. I'm used to a certain level of craft. We pitched to a full-service agency we love to work with but they quoted 40k more. We got a note from our customer saying what a positive overall experience it was. My high bar of look and feel was met. Couldn't be happier with the asset and the process.
How effective was the workflow between your team and theirs?
Patrick is sunny, bright, and while setting boundaries of feedback and amount of edits per timeline he's flexible to a degree- you're not taking advantage of him.
What did you find most impressive about this company?
The client reaction. They couldn't have been happier. Which is the main thing when shooting testimonials.
Is there any area for improvement or anything that could have been done differently?
I think Patrick has this pretty dialed in, even after being spoiled with huge agency.
Froth & Fur is a proven and trusted video partner for in-house agencies who need live-action or animated video production. If you're looking for a new partner to help your IHA, contact us.
Photo by Austin Distel on Unsplash