FUEL LabS: AI-Powered Creative Acceleration

Fuel: AI is Froth & Fur’s director-led approach to using artificial intelligence to explore more ideas, visualize faster, and create bold, future-facing work — without sacrificing taste, craft, or human storytelling.

AI-Powered Creative Acceleration

Fuel: AI is Froth & Fur’s director-led approach to using artificial intelligence to move faster, explore further, and create more flexibly. Without sacrificing taste, intention, or human storytelling.

AI is only as powerful as the creative judgment behind it. Fuel: AI works because it lives inside a story-first, design-driven studio with deep experience in live-action production, animation, and VFX.

The result is work that feels crafted, emotional, and brand-specific.

How Fuel: AI Accelerates Your Project

We use AI to accelerate early‑stage creative exploration, the moment where ideas are still fluid and possibility is highest.

Rapid concept exploration and visual ideation

AI‑assisted mood frames, storyboards, and style frames

Faster creative alignment before production begins

This allows clients to see more options, earlier — and make stronger decisions with confidence.

AI‑Enhanced Production

Fuel: AI also expands what’s possible during production, especially when paired with live‑action, 3D, and motion design.

AI‑assisted 3D and animation workflows

Synthetic environments and visual extensions

Scalable content creation across formats and platforms

The result is greater flexibility, fewer creative constraints, and more room to experiment without ballooning budgets.

Let's Build What's Next

Fuel: AI is a creative advantage. Not a trend. It’s built for brands that want to push forward responsibly, intelligently, and with confidence.If you’re curious how AI can expand your creative without compromising quality, we’d love to explore what’s possible together.

We can run your Generative AI video project from start to finish like a traditional video agency. Or we can work with you in a consulting role.

We needed to create a high quality anthem video for a large client in the energy sector. Our campaign centered around generative AI imagery and this had to be incorporated into the anthem video which was to be used at their annual conference. Project was delivered on time and successfully presented during our clients annual conference. The reception was incredibly good and the video was unlike anything they had produced previously.

- Rich Thomas, Co-Founder RTRN Strategy Los Angeles

FUEL LabS: AI-Powered Creative Acceleration

AI Video Production for Brands & Agencies

AI-Powered Creative Acceleration

How Fuel: AI Accelerates Your Project

AI‑Enhanced Production

Let's Build What's Next

You're In Good Company