Due to client/agency confidentiality we cannot show the project. Please check out our 3D billboard design page to see other anamorphic billboards we've created.
Client: Large Pharmaceuticals Company (Agency Collaboration)
Audience: Industry leaders, healthcare administrators, doctors, nurses, potential and current partners
Timeline: 6 weeks from outline to final custom 3D anamorphic billboard
Deliverables: This was a longform (2-3 minutes) 3D billboard story, split into 6 segments. Each segment featured a new or relaunched product. Each segment included engaging 3D illusions and physics simulations for a huge "wow factor".
Channels: Large-scale custom tradeshow installation, which was used across multiple shows before the 3D billboard was permanently installed in the company's world headquarters.
Budget: Enterprise-level, fully custom
Industry leaders and partners are highly visual; memorable, high-tech experiences reinforce credibility. While 3D anamorphic billboards are common in places like Times Square or Las Vegas, they are unique show-stopping canvasses for bold brands like the client.
This 3D billboard was the client's tradeshow show-stopper for two years. It was seen by tens of thousands of decision makers and attracted a significantly higher proportion of them to the tradeshow installation than a "flat" video wall.
It was unique and cost-effective, supporting several product launches or rebrands simultaneously. What's more, this anamorphic billboard reinforced the brand's expertise and innovation in the scientific community.
They were provided a story board and AV script for a 3D billboard that we needed to produce. The storyboard was fairly loose and left a lot open to interpretation, allowing them the freedom to integrate their vision and expertise into the project, which was greatly appreciated. The 2:30 long anamorphic video involved a series of simulations and optical illusions which required very specific projecting and lighting requirements, and had a very tight timeline to execute.
They were very responsive and their project management was one of the best experiences I have had. They were very communicative throughout the process, checked in on a regular basis, and their communication style was very transparent and honest.
I couldn't recommend Patrick and team enough for their high level of engagement, quality work, and friendliness. We will be using them again for future projects.