Client: As part of the client's confidentiality agreement, we can't show the actual project. So we've used a similar image from another 3D DOOH client project.
Audience: Industry leaders, healthcare administrators, doctors, nurses, potential and current partners
Budget: Enterprise-level, fully custom
It's especially hard for a pharma company to stand out. Traditional TV advertising doesn't cut it, as most competitors look the same. Our client had exceptionally standout products, but was searching for a way to break through the noise and tell its story so they stood out from the competition.
The agency proposed a 3D anamorphic billboard experience, but their usual vendor couldn't make it work. We stepped in on short notice and knocked the project out of the park.
Memorable, high-tech experiences reinforce brand credibility and help you stand out. One of the memorable moments a brand can create is a digital out of home (DOOH) 3D anamorphic billboard.
3D anamorphic billboards are commonly seen in places like Times Square or Las Vegas. They are unique show-stopping canvasses for bold brands like this client. The agency had a winning idea and needed a partner to help make their vision a reality.
Putting these projects together takes special expertise, and there aren't a lot of quality vendors who can reliably do it well. Froth & Fur has become one of the industry's best, melding the technical with high-value storytelling chops to deliver moments that matter.
This 3D billboard was the client's tradeshow show-stopper for two years. It was seen by tens of thousands of decision makers and attracted much more attention than a common "flat" video wall.
It was therefore unique and cost-effective, supporting several product launches and rebrands simultaneously. What's more, this project reinforced the brand's history of innovation in the scientific community.
They were provided a story board and AV script for a 3D billboard that we needed to produce. The storyboard was fairly loose and left a lot open to interpretation, allowing them the freedom to integrate their vision and expertise into the project, which was greatly appreciated. The 2:30 long anamorphic video involved a series of simulations and optical illusions which required very specific projecting and lighting requirements, and had a very tight timeline to execute.
They were very responsive and their project management was one of the best experiences I have had. They were very communicative throughout the process, checked in on a regular basis, and their communication style was very transparent and honest.
I couldn't recommend Patrick and team enough for their high level of engagement, quality work, and friendliness. We will be using them again for future projects.