Overview: Right At School provides before and after-school enrichment programs plus summer camps that support families and empower educators. As the organization expanded, they needed a cohesive set of visual storytelling moments that could clearly communicate their mission while inspiring trust among parents, school districts, and potential partners.
Audience: School districts evaluating after-school programs, parents of elementary school aged children, investors, and partners
Deliverables: Multiple campaigns including tentpole brand films, :30 CTV/OTT commercials, campaign videos and social media ads
Channels: Website, YouTube, CTV, LinkedIn organic + paid, Facebook, Instagram, email
Primary KPIs: Increase enrollments, boost awareness among school districts, and strengthen investor/partner confidence.
Right At School needed to attract new school districts as well as individual families to their after-school programs and summer camps while maintaining engagement with investors and partners. Specifically:
Before we shot anything we spent time learning about the client and their audiences. We performed interviews and we listened closely.
It became clear that to set RAS apart in a crowded sea of competitors we needed to tell their story in a cinematic yet real-feeling way, without corporate-speak. We chose to tell their story mostly through the words of the audience members that matter: school districts and families.
Although all of our work for Right At School is scripted, it is written in the voices of real district clients, stakeholders, and families. This gives RAS polished productions that hit all the right emotional notes while featuring concrete outcomes. In short, this approach helps a bold brand stand out.
By grounding the film in authentic human experiences, the content communicated both the emotional and practical value of Right At School’s programs. The combination of strategic clarity and cinematic storytelling enables the brand to resonate with its audience.
We continue to meet and exceed all KPIs and have become a key partner for RAS' marketing team. Our visual storytelling is used across channels for the company, supporting objectives and helping to grow their business even as this sector has become more competitive.
We have received nothing but exuberant feedback from all stakeholders - from our CEO to potential business partners who have been "blown away". I'm writing this review only one week after the project was completed and I can already say it's been worth it. This video will provide value to us for years to come (that is high praise considering the speed at which these types of videos usually lose relevancy). Kudos!
I have worked with so many creative agencies throughout my career and Froth & Fur was the first that didn't 'seem like all the rest'.
There was no "A team in the pitch then B team for the project", there was no arrogance or conceit in visioning, there were no hidden fees or miscalculated charges. Patrick was up front and clear about the entire project every step of the way. He's the rare leader who didn't 'sell out' to fit the expectations of the masses.