Consumers are used to high-res LED billboards everywhere they go. But flat, 2D content makes audiences go "meh". How can you design your product advertising to stand out in a crowded marketplace like the local mall?
We designed this 3D animated anamorphic billboard for a specialty beverage company. It's designed to play on next-gen shopping mall LED screens. We did some clever 3D design and texturing to almost perfectly match the real-world LED installation so it's crazy hard to tell where the illusion stops and reality begins.
3D billboards aren't just for the corners of big buildings in Times Square and Las Vegas anymore. Brands can stand out by placing 3D anamorphic content in locations you normally would not expect to see it.
What's more, this helps you widen your potential audience because these mall-based LED screens are everywhere.