Consumers are used to high-res LED billboards everywhere they go. But flat, 2D content makes audiences go "meh". How can you design your product advertising to stand out in a crowded marketplace like the local mall?
We designed and animated this 3D anamorphic billboard for GoBody, a sports drink company.
It's designed to play on next-gen shopping mall LED screens. We did some clever 3D design and texturing to almost perfectly match the real-world LED installation so it's crazy hard to tell where the illusion stops and reality begins.
3D billboards aren't just for the corners of big buildings in Times Square and Las Vegas anymore. Brands can stand out by placing 3D anamorphic content in locations you normally would not expect to see it.
A substantial majority of consumers think these types of ads make your brand feel more premium than a flat billboard. And a majority of people who see your product featured in a 3D billboard are more likely to purchase (source: BCN Visuals). So what better place to show off your 3D billboard than the local upscale mall?
What's more, this helps you widen your potential audience because these mall-based LED screens are everywhere.