Armanino is a rapidly growing accountancy based in the San Francisco Bay Area. The company has a strong culture, which is a draw for talent. But as it has grown it's become harder to communicate that culture to prospective and current employees. And while Armanino is a top accountancy, they are not one of the Big Five firms. So they needed something to help them show why working at the company is a great choice.
Their Creative Director and Chief People Officer suggested we film a roundtable discussion with a variety of employees from different offices. We helped them see the potential of creating a more casual, authentic conversation which could appeal even more to their audience.
And then we literally removed the table. Because that's how we roll.
Preparation was key to telling a story that fit their needs. So first we interviewed all the participants over Zoom to create familiarity and keep the conversation on track during filming. When we shot the video we chose to use a docustyle, low-impact kind of filmmaking that relaxed the subjects and allowed us to focus more on the storytelling.
We wove their stories into one 2-3 minute video that captured the essence of the client's culture of providing opportunities that you probably wouldn't get at a Big Five firm.
The video is being heavily used in outbound recruitment efforts and for internal use to their audience of 3,000+ partners and associates.
Very very very well received! Love love love! Thank you for all your hard work and making this story come to life.