After years of making high-quality apparel for major brands like Nike, MAS Holdings needed to break out from being "just a vendor". They wanted to introduce one of their own products: the Nova illuminated running jacket.
Being a new brand, they didn't have a large budget. But they needed to create a product/commercial video that would attract their audience of early adopters. Mostly elite runners in the USA.
MAS hired us to create the video to launch on Indiegogo. They wanted to show the jacket in both New York City and Los Angeles. We helped with the story their consultant created, adding character depth and a connection between the NYC and LA runners.
The video was very successfully launched and helped debut MAS as a high-quality apparel brand in its own right.