Even the best and most-trusted brands need to prove that they can help you do "the thing" and show audiences how it'll make their lives better. But nobody wants to sit through explainers. Brands have to show us how we can fit their offering into our business.
A well-told customer story/client story video that made Tipalti's client the hero.
We travelled to Charlotte, North Carolina's E4E Relief, a nonprofit that helps people get immediate help when faced with disasters of any kind. Tipalti helps E4E get the aid where it needs to be, all around the world, as quickly as possible. While reducing fraud and ensuring that the transactions are secure.
We worked with E4E and Tipalti to tell the story of what E4E is all about, and of course how they use the Tipalti AI fintech platform. We leaned on finding the human angle- from serving survivors of natural disasters to survivors of domestic abuse- in the stories our onscreen heroes told.
One of Tipalti's most successful customer story videos, giving a marketing win to Tipalti while also giving E4E a piece of video content that helps them elevate their own video marketing. That's a win-win, folks.
I am an ad agency veteran working as a Creative Director at an in-house Creative Agency. I have 10 years of customer video experience. I'm used to a certain level of craft. I think Patrick has this pretty dialed in, even after being spoiled with huge agency.