MassMutual Social Media Commercial
MassMutual's Coverpath is easier than ordering brunch.
"Easier than Brunch"
Life insurance can be super boring.
We brought it to life.
MassMutual tasked us with finding ways to grow the audience for their Coverpath insurance product. We suggested a series of social-first and funny commercials that explained why Coverpath was the smart choice for life insurance. We then wrote the series and shot it in Los Angeles. This video series has won 11 awards for our innovative take on explaining life insurance.
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