How do you launch a new hiking boot product featuring a completely new kind of boot tread for an audience of investors, distributors, and the general public?
Make a kickass 3D animated product video!
We helped HI-TEC from concept through final cut, collaborating with their in-house creative director to create a product launch video that stands out in storytelling and execution.
This brand-new series of HI-TEC hiking boots is differentiated by their new tread style, optimized for a variety of environments and uses. The brief left a lot of room for our creative input on how to show off their new tech, so we really went wild.
One use case for the boot is hiking in rocky environments. HI-TEC had an idea of showing a rock morphing into a boot tread. We worked with their creative director to take it further and tell a story of the birth of the new hiking boot, as it absorbs the new tread design and then plummets down to Earth, slamming into the ground and arriving to give its audience the best hiking experience around.
It's unlike any video HI-TEC has ever made, and the collaboration was seamless (and fun). This video generated excitement for each of its audiences and introduced the new technology in a standout way.
We asked the team to create a high concept 3D model of a shoe that would morph showing the various environments that the footwear is intended for. We started with an idea- spent a great deal of time collaborating and then let Patrick and his team do their thing. The video is truly fantastic. We spent the time finessing it to ensure the quality was there - thrilled with the outcome.