After years of making high-quality apparel for major brands, MAS Holdings wanted to introduce one of their own products: the Nova illuminated running jacket. They needed to create a product video that would attract early adopters, mostly elite runners in the USA.
MAS hired us to create the video to launch on Indiegogo. The concept was "big": to show off how the jacket could be used in both New York City and Los Angeles. So this was a bicoastal production. We cast the actors, helped with the story, and created the film.
The video was very successfully launched on Indiegogo and helped launch MAS as a high-quality apparel brand.