Writer/Director/Producer - Patrick Ortman
Director of Photography - Lawrence Le
Assistant Director - Stacy Nation
MassMutual needed to grow their Coverpath brand's awareness among key customer demographics.
We suggested a 10 episode campaign of social-first (and funny) commercials that explained what Coverpath was and how it's the smart choice for life insurance. Each episode targeted a specific demographic for which they wanted to increase awareness and engagement. We then wrote the series and shot it in Los Angeles.
This campaign has won 11 awards for our innovative take on explaining life insurance and was a key part of Coverpath's B2C marketing for three years. It helped raise awareness, explain how the platform (and life insurance) worked, and amplified Coverpath's brand positioning that life insurance didn't have to be boring or take forever to get.
What I love most about Patrick and team is that they treat us like a partner, not just a client. They genuinely cared about the success of each video we created and the impact they had on our users and engagement. Patrick had a partnership mentality and a deep understanding of the financial services industry. He was part of the team and worked collaboratively with us in all phases of video production from concepting, to writing the script and interfacing with compliance, to the actual shooting.